Stand-up pouches are the most popular choice for retail products. They sit upright on shelves, giving your brand maximum visibility and a professional look. They're ideal for snacks, coffee, pet food, and any product that benefits from shelf presence.
Lay flat pouches, on the other hand, are perfect for samples, single-serve portions, spice packets, and products that ship in boxes or mailers. They're lighter, more compact, and cost-effective for smaller quantities.
Key considerations: If your product will sit on a retail shelf, stand-up pouches are almost always the better choice. If you're shipping direct-to-consumer or packaging smaller items, lay flat pouches offer a clean, efficient solution.
Both options are available in clear, white, and metallized barrier films with your choice of closures, finishes, and add-ons like tear notches and hang holes.
