The Psychology of Bag Branding: How Colors & Designs Influence Perception

Most consumers don’t think too closely about the details of printed mylar bags—or at least, they don’t think they do. Color, design, and branding all play a role in perception, and whether consumers know it or not, they are subtly influenced by these factors. 

To ensure that your company’s branding and product packaging sell, designs must be well thought out and properly planned. Colors, patterns, and design concepts are branding opportunities that should make your company stand out.

Let’s discuss the psychology behind choosing specific colors and designs for bags and how you can use them for personalized branded mylar packaging. 

What Is Color Psychology?

A product’s color can affect a customer’s purchasing decision around 85% of the time. This is why branding experts have leveraged color psychology in their marketing. 

Branding is about the company’s personality, which is reflected in the logo, color themes, and marketing assets. Using color psychology in custom mylar bags is about targeting customers. 

Color psychology has been well-studied, and the field explores the effect of colors on human behavior and emotions. Colors and designs significantly impact whether a product is enticing to its target customers. 

Choosing Colors for Custom Mylar Bags

What is a Mylar Bag?

Mylar bags consist of polyethylene terephthalate used in plastic flexible packaging materials. They provide convenient ways to package different types of products, such as spices, coffee beans, seeds, and more. 

The packaging can be as small or big as you need. It is perfect for branding because it can be printed with your brand name, logo, and company details, including office address, phone number, email address, and social media pages. 

Finding the right company specializing in custom print packaging for various products will be crucial in this case. 

Colors by the Numbers

By using certain colors and designs, you can encourage more people to buy your product. Studies have shown that 90% of initial impressions are driven by colors. 

More color-related branding statistics reveal the following:

• 57% of men favor the color blue compared to 35% of women
• 93% of shoppers consider only the visual appearance when making a purchase
• Colors can increase brand awareness by 80%

These figures indicate the importance of colors and designs in branding and that preferences may depend on gender and culture. 

Colors and Their Meaning

Let’s start by dividing colors into warm, cool, and neutral tones. 

Warm Colors

Under this category are the primary colors red and yellow and the secondary color orange. They are often associated with fire, fall, sunsets, and sunrises. They are also the top attention-grabbing colors, which is why many brands use them. 

• Red – The color of love and passion, red is also associated with awards and achievements, hence the red carpets at big events. Power and boldness are often associated with red.
• Orange – This vibrant and energetic color is versatile. It can easily represent the cozy vibes of autumn or the high-impact energy of sports. It is also associated with good health. 
• Yellow – The brightest of all warm colors, it is often associated with sunshine, brightness, and happiness. 

Cool Colors

Blue, green, and purple are more subdued cool colors. They are calming and relaxing and are often used in branding because of their soothing aesthetic. 

• Green – Because it is a very earthy color, green largely represents nature, health, and organic qualities. 
• Blue – While blue can be associated with sadness, remember that most men favor the color. It comes in many shades, which also affect people in different ways. It can be both a calming and assertive color, depending on the shade. It has also been called an appetite suppressant, however, so it may not always be best for branding foods.
• Purple – This color is often associated with royalty and represents luxury. But the lighter shades of purple, such as lilac and lavender, can also be considered romantic or fun.

Neutrals

While not quite as eye-catching as warm and cool tones, neutrals also have their purpose. They can be great background palettes as they make other colors pop. 

Depending on who you are trying to attract as an audience, neutral colors can be used to sell. For example, baby boomers are said to favor these neutrals:

• Black
• White
• Gray
• Brown
• Beige

Find the Right Colors for Your Printed Mylar Bags

Brands must be truly thoughtful in choosing colors and designs for their products, packaging, and marketing collateral. These must reflect the brand and fit the preferences of their target audiences. 

Brand My Bags offers the following types of bags, each of which can easily be printed with customized, high-quality designs:

• Stand-up pouches
• Lay-flat pouches
• Custom films
• Child-safe pouches

Choose the size, type, colors, and designs of your packaging to suit your branding and customer preferences.

Gain a Partner in Product Packaging Today

Brand My Bags is proud to help companies throughout the United States find and produce the ideal packaging for their products. We make and ship all orders from right here in Oak Park, MI—with turnaround times as quick as 15 business days! Order your custom mylar bags from Brand My Bags in Michigan today. Request a quote here or call 248-671-6459.